Canon India targets 10,000 retail printer partners across 700 cities by 2027
Search+The Economic Times daily newspaper is available online now. Read Today's Paper Canon India targets 10,000 retail printer partners across 700 cities by 2027: CEO Toshiaki NomuraBy Dhruv Mohan, ET OnlineLast Updated…
Canon India sets ambitious plans to expand its consumer printing retail network by targeting 10,000 resellers by 2027. CEO Nomura says Canon is betting on smaller cities as India bucks a global slump in printer demand
Listen to this article in summarized format
Loading...×Canon India plans to expand its consumer printing retail network from around 6,000 active resellers to more than 10,000 across 700 cities by the end of 2027, as the company looks beyond metros for its next phase of growth.“We have around 6,000 active resellers nationwide. But to engage with these emerging potential customers, we judge this is not enough,” Toshiaki Nomura, President and CEO, Canon India, told ET Digital. “Our target is to increase our resellers from 6,000 to 10,000... across 700 cities.”
The expansion comes as India continues to grow even as the global printer market contracts. Worldwide printer and multifunction device shipments fell 7% year on year to 17.2 million units in the April-June quarter, according to IDC. Asia Pacific, excluding Japan and China, was the fastest-growing region, driven by continued growth in India.
Research firm IMARC expects India’s printer market to reach $2.61 billion by 2034, with multifunction devices accounting for 58% of the market.
Sales, service and smaller cities
Canon is building its service network alongside its retail expansion, particularly as it moves deeper into Tier II, III and IV cities.“We are now developing both sales channel and service channel. That's our key strategy for offline sales channel development,” Nomura said.
Canon’s portfolio spans home and inkjet printers, desktop laser printers, copiers and production printing machines. Nomura said product requirements differ by customer, with inkjet suited to photo printing and laser better suited to sharp text output.
“We go deeper to understand what's the customer's application, desired output, and provide the most suitable product depending on the customer's needs,” he said.
India as a product development hub
Nomura also wants India to play a bigger role in Canon’s product development for emerging markets.He said Canon has been bringing R&D engineers from Japan to India to understand local customer requirements, which he described as an “eye-opener” because some applications go beyond what engineers had anticipated.
Canon recently launched the imagePRESS V770 under a “made for India” approach. Nomura called its commercial response a major success and said he wants to replicate the model.
“My great aspiration is to make India as our inspirational ground of technology innovation and make the design centre, India, to be the design centre for all the emerging markets,” he said.
Retail and enterprise push
Canon currently has more than 400 active PIXMA Zones and plans to roll out over 500 PIXMA Zone Lite stores this year. Its RetailChamp initiative is also being scaled from around 400 to more than 1,000 retail sales personnel.On the B2B side, Canon is introducing BizBee for system integrators and value-added resellers, offering training, certifications, incentives and digital tools. The company also plans to expand its System Integrator ecosystem to more than 500 partners across India.
Canon’s office printing business remains a stronghold. It held the No.1 position in the colour, mono and overall laser copier-based MFP segments for the tenth consecutive year in 2025, with a 31.9% market share, according to IDC data cited by the company.
At the consumer end, Epson was India’s No.1 vendor in A4 inkjet printers and MFPs by unit shipments in January-March 2025, according to IDC data cited by Epson. Epson has sold more than 8 million ink tank printers in India and opened its first Indian ink tank printer manufacturing facility in Chennai in July 2025.
Canon India reported revenue of Rs 3,623.8 crore in 2025, up 6.33%, while net profit fell 24% to Rs 82.1 crore, according to Tofler.
For Canon, the strategy is to take printing deeper into smaller cities while building the retail, service and partner ecosystem needed to support that expansion.
Add as a Reliable and Trusted News Source Add Now! Read More News onCanon Indiaretail printer partnersToshiaki Nomuraconsumer printing retail networkprinter market growth in India
(Catch all the Business News, Breaking News, and Latest News Updates on The Economic Times.)
...morelessRead More News onCanon Indiaretail printer partnersToshiaki Nomuraconsumer printing retail networkprinter market growth in India(Catch all the Business News, Breaking News, and Latest News Updates on The Economic Times.)
...morelessPrime ExclusivesInvestment IdeasStock Report PlusePaperWealth EditionThe ABCD of the US mid-term elections – Part 1: Why it matters across the globe
Onion inflation at 108%? Yes, but not really. What is different this time?
Curbing rupee bets: What the RBI’s new rules mean for the hedge-now-or-wait question
Brinjal, buffalo, bacteria: Inside India’s pay-for-nature system
Homebuyers wait as NCLT panel picks holes in unfinished Jaypee projects
The NBFC saga - Part 3: How one default in 2018 changed the way RBI reads risk
- 1
- 2
- 3
& personalised newslettersLogin NowUnlimited AccessStarting @ Rs120/monthGet access to exclusive stories, expert opinions &
in-depth stock reportsSubscribe NowET
Unlock Access to All Exclusives with ETPrime FREE TRIAL
15 Days Free: Unlock All ETPrime Exclusives, Market Tools & ePapers
Trial offer expiring in00 : 05 : 00
I'd rather pay ₹2599 nowUh-oh! This is an exclusive story available for selected readers only.
Worry not. You’re just a step away.
Prime Account Detected!
It seems like you're already an ETPrime member with
Login using your ET Prime credentials to enjoy all member benefits
Log out of your current logged-in account and log in again using your ET Prime credentials to enjoy all member benefits.
Unlock ETPrime's Exclusive Stories Today!
Big Price Drop! Flat 40% Off
Student Only OfferAlready a Member? Sign In nowAlready a Member? Sign In nowAlready a Member? Sign In nowOffer Exclusively For You
Save up to Rs. 700/-
ON ET PRIME MEMBERSHIP
Avail OfferOffer Exclusively For You
Get 1 Year Free
With 1 and 2-Year ET prime membership
Avail OfferOffer Exclusively For You
Get 1 Year Free
With 1 and 2-Year ET prime membership
Avail OfferOffer Exclusively For You
Get Flat 40% Off
Then ₹ 1749 for 1 year
Avail OfferOffer Exclusively For You
ET Prime at ₹ 49 for 1 month
Then ₹ 1749 for 1 year
Avail OfferSpecial Offer
Get flat 40% off on ETPrime
Avail OfferAvail OfferClaim NowAlready a Member? Sign In nowNeed Assistance?
Connect with an ETPrime expert for personalized support and guidance
+91 9484700004'; }); } if(listing) { var h3 = "You tried reading " + listArr.length + " locked stories in the past " + threshold + " days.", h4 = "Become an ET Prime member and don't miss out on these exclusive stories."; var html = '' + h3 + '
' + h4 + '
- ' + listing + '
What’s Included with
ETPrime Membership
1Exclusive Insights That Matter
Uncover the truth with our investigative stories
Make strategic moves using the real-world case studies
Read industry-specific stories to identify emerging trends
Spot opportunities with in-depth insights that matter
Trump temper on H-1B visas is forcing Indians to do these things to stay put in US
What Adani’s US indictment means for India Inc’s overseas fundraising
Why veterans like Reliance, L&T are on acquisition spree? Aswath Damodaran has an answer.
Will China’s dollar bond sale in Saudi Arabia trump the US in financial world?
Huawei launches its own OS to compete with Google and Apple. But can it win beyond China?
The problem with lab grown diamonds
Why a falling rupee is a better option for the economy
A list of top 20 momentum stocks that have delivered massive returns in one year
2Invest Wisely With Smart Market Tools & Investment Ideas
Alpha Trade
Get daily trade ideas from SEBI-registered research analysts.
Investment Ideas
Grow your wealth with stock ideas & sectoral trends.
Stock Reports Plus
All-in-one stock research with Stock Score, peer comparison & key signals.
BigBull Portfolio
Get to know where the market bulls are investing to identify the right stocks.
Stock Analyzer
Check the score based on the company's fundamentals, solvency, growth, risk & ownership to decide the right stocks.
Market Mood
Analyze the market sentiments & identify the trend reversal for strategic decisions.
Stock Talk Live at 9 AM Daily
Ask your stock queries & get assured replies by ET appointed, SEBI registered experts.
3Stay informed anytime, anywhere with ET ePaper
ePaper - Print View
Read the PDF version of ET newspaper. Download & access it offline anytime.
ePaper - Digital View
Read your daily newspaper in Digital View & get it delivered to your inbox everyday.
Wealth Edition
Manage your money efficiently with this weekly money management guide.
TOI ePaper
Read the PDF version of TOI newspaper. Download & access it offline anytime.
Deep Explainers
Explore the In-depth explanation of complex topics for everyday life decisions.
Health+ Stories
Get fitter with daily health insights committed to your well-being.
Personal Finance+ Stories
Manage your wealth better with in-depth insights & updates on finance.
5Enjoy Complimentary Subscriptions From Top Brands
Stream new documentaries from all across the world every day.
Stories you might be interested in
Figures reflect the source report and its stated period. This article is for information and is not investment advice.
